In June 2017, the World Taekwondo Federation (WTF) announced it has officially changed its name to World Taekwondo. Primarily, this was done as a marketing strategy to establish itself as the global leader of taekwondo. Secondarily, it was done to avoid the negative connotations of the acronym WTF as in "What The F***!" So now they will be known as just "What The!"
World Taekwondo is now truly global since it takes elements from various arts from around the world.
- From Korean taekkyeon it takes its history (it no longer recognizes its Japanese shotokan influence),
- from Irish Riverdance it takes the bouncing up and down on the feet while holding the arms down at the sides,
- from French savate it takes the extensive use of kicking, and
- from French foil fencing it takes the use of blunted weapons, limited targets, body protection, and electronic scoring.